MUSIC FOR EVERY MOMENT
I produced and directed two videos for Rhapsody from concept to final delivery - a nationally broadcast commercial spot and a member story promo. The goal was to highlight the features that set the Rhapsody experience apart from its competitors. While Spotify and Pandora are for the masses, Rhapsody distinguishes itself as the service for the true discerning music lover. By infusing story and romance in both spots, we reminded viewers of their emotional connection to music and the importance of a service that gives them songs anytime, anywhere.