HELVETIKA BOLD VS. THE MINDSET
The Opportunity Agenda wanted to promote their superhero character - Helvetika Bold - that would reach beyond their typical audience. This was a fun opportunity to bring the friendly neighborhood social justice superhero to life. This was an ambitious action-packed production in Times Square where Helvetika Bold dukes it out with her nemesis The Mindset.
CREDITS:
Client: The Opportunity Agenda/Time of Day Media
Director: Meghana Reddy
Production Company: Motion Sickness
Creative Director/Producer/Editor: Jennifer Chiu
VFX: John Lopez
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