HELVETIKA BOLD: RACISM DECODER RING
The Opportunity Agenda wanted to promote their superhero character - Helvetika Bold - that would reach beyond their typical audience. This was a fun opportunity to bring the friendly neighborhood social justice superhero to life.
Racism Decoder Ring was promoted by Upworthy and reached 750,000 views within a week, and even got props from Elizabeth Banks and her comedy website Whohaha.
CREDITS:
Client: The Opportunity Agenda/Time of Day Media
Director: Meghana Reddy
Production Company: Motion Sickness
Creative Director/Producer/Editor: Jennifer Chiu
Designer/Animator: Seth Strong

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